where spirits meet story

Bespoke sensory whisky experiences that help people truly connect with what they're drinking - plus strategic marketing for drinks brands who value authenticity.

A woman (Founder, Samantha Staniforth) with short brown hair wearing a light grey blazer and white shirt, standing outdoors with greenery in the background.

why choose Vantage Creative

I'm not just another whisky educator. I'm someone who sees colours and stories in every dram, and I've spent nearly a decade learning how to translate that into experiences other people can access. Using professional sensory techniques adapted for everyday drinkers, I create sessions where everyone discovers something new about whisky and themselves.

My approach combines deep whisky industry experience with strategic marketing expertise. Whether you're planning intimate venue tastings or developing comprehensive brand experiences, I understand both the craft behind exceptional whisky and the business realities of creating profitable customer experiences.

The sensory difference comes from slowing down the tasting process to allow genuine discovery. Rather than rushing through multiple whiskies, we spend quality time with carefully selected bottles, teaching mindful appreciation techniques that build individual confidence. This inclusive approach welcomes complete beginners alongside seasoned enthusiasts, focusing on personal discovery and authentic connection rather than intimidation or showing off.

My industry credibility includes serving as Global Community and Events Manager for OurWhisky Foundation, developing marketing strategies for premium drinks brands, and creating authentic whisky content that resonates with real audiences. As an American with deep Scottish whisky knowledge, I bring fresh perspective to traditional appreciation methods while respecting the heritage and craftsmanship that makes exceptional whisky special.

“Building a brand means knowing your story and building and sharing that story”

- Tamara McCleary

services

I specialise in sensory whisky experiences that help people truly connect with what they're drinking. These mindful tastings work for venues building premium programming, corporate teams seeking unique experiences, and private groups wanting intimate celebrations.

Whisky Experiences

Strategic Marketing Support

The Vantage Point

  • A bookstore called Armchair Books with green and red painted storefront, displaying Victorian, illustrated, and secondhand books in the windows. A man with a backpack is walking past on the sidewalk. The building has a brick facade with two upper-floor windows.

    THE INVISIBLE BUSINESS CRISIS

    Why Highland businesses are missing millions in tourist spend.

Let’s work together

Whether you're a spirits brand looking to enhance customer experiences, planning a special tasting event, or wanting to develop authentic advocacy strategies, let's explore how we can create something truly memorable together.